| Lovemarks |
Saatchi and Saatchi the worlds top marketing firm
What do companies like Calvin Klein, Coca-Cola, Olay , home builders and
Lexus have in common when marketing their products? One is the use of Sex
Appeal when marketing their product.
Kevin Roberts, CEO of the top marketing firm in the world, Saatchi and Saatchi,
with offices in over 80 counties, espouses the use of “Lovemarks” as the primary
change in today’s marketing. This concept overpowers and changes brand
loyalty, it sells products.
Saatchi and Saatchi marketing concept of “Lovemarks” emphasizes the need to
develop three key ingredients: Mystery, Sensuality and Intimacy for a product, so
that it will be chosen and purchased over all the other products available. The
same as buyers choosing your home over all the homes on the market.
What do companies like Calvin Klein, Coca-Cola, Olay , home builders and
Lexus have in common when marketing their products? One is the use of Sex
Appeal when marketing their product.
Kevin Roberts, CEO of the top marketing firm in the world, Saatchi and Saatchi,
with offices in over 80 counties, espouses the use of “Lovemarks” as the primary
change in today’s marketing. This concept overpowers and changes brand
loyalty, it sells products.
Saatchi and Saatchi marketing concept of “Lovemarks” emphasizes the need to
develop three key ingredients: Mystery, Sensuality and Intimacy for a product, so
that it will be chosen and purchased over all the other products available. The
same as buyers choosing your home over all the homes on the market.
| Love Makes the World Go Around homes with Love stimulate the magic words "I just love this house" |
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