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New Trends
- The Internet creating the first impression - up to 85% of the time
- More homes being staged
- Staging the exterior; get a free book Creating Fabulous Patios
- Do-it-yourself home stagers
- Professional home stagers
- Sex Appeal becoming an integral part of marketing strategies
- Real estate industry beginning to sell the benefits verses the features of the
home
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| Sexy Staging Sells a Home Fast |
Sex Sells, even if selling your home
If you want proof, just look around you. Watch a few TV commercials, go to the
mall or pick up a magazine. University research, Nobel prize winners and
Saatchi and Saatchi, the worlds #1 marketing firm have studied how to use
the emotions of love and sex appeal to sell all kinds of products, even homes .
Consumers are hooked on "Sexiness." Finally the real estate industry is
catching on and we are seeing more and more sellers staging their homes
using sex appeal as part of the mix. They're making the homes feel cozy,
warmer, and more romantic - they're adding "Sex Appeal."
If you want proof, just look around you. Watch a few TV commercials, go to the
mall or pick up a magazine. University research, Nobel prize winners and
Saatchi and Saatchi, the worlds #1 marketing firm have studied how to use
the emotions of love and sex appeal to sell all kinds of products, even homes .
Consumers are hooked on "Sexiness." Finally the real estate industry is
catching on and we are seeing more and more sellers staging their homes
using sex appeal as part of the mix. They're making the homes feel cozy,
warmer, and more romantic - they're adding "Sex Appeal."
David Jones
It's time to look at home selling and the real estate industry from a new prospective.
Marketing in the last 10 years has changed from selling the features of a product to showing
the benefits of owning the product. Features verses benefits marketing. Automobile
manufactures - Instead of telling you how many horse power a car engine has now show you
a handsome man with a beautiful woman, cruising along the Pacific Ocean, getting admiring
glances when they stop for lunch. Implying the benefits of owning the car and using "Sex
Appeal" to help make their point.
It's time to look at home selling and the real estate industry from a new prospective.
Marketing in the last 10 years has changed from selling the features of a product to showing
the benefits of owning the product. Features verses benefits marketing. Automobile
manufactures - Instead of telling you how many horse power a car engine has now show you
a handsome man with a beautiful woman, cruising along the Pacific Ocean, getting admiring
glances when they stop for lunch. Implying the benefits of owning the car and using "Sex
Appeal" to help make their point.
The emotions relating to Love, Sex Appeal and Romance are tremendous. The powerfulness
of these are the center piece of today marketing world. The real estate industry and home
sellers are just beginning to use these same powerful emotions to create faster sales.
of these are the center piece of today marketing world. The real estate industry and home
sellers are just beginning to use these same powerful emotions to create faster sales.
Saatchi and Saatchi the worlds top marketing firm
Years of research and marketing experience has caused Saatchi and Saatchi to develop
a marketing philosophy that they call "Lovemarks." A philosophy based on human
emotions and what makes a person choose one product over another. Using the three
key concepts in Lovemarks, which can easily be applied to selling a home, will result in
faster sales.
Sellers should think like a professional marketer. They should provide the buyer an
exciting experience when touring their home. Companies, such as, Lexus, Hyatt, Pottery
Barn, Pier 1, Restoration Hardware, William Sonoma, Hilton, Abercrombie & Fitch,
Nordstrom, NIKE, Olive Garden, Guess?, DKNY, J. Crew, Saks fifth avenue.. Harley
Davidson and many others use "Sex Appeal" as part of their marketing strategy.
Years of research and marketing experience has caused Saatchi and Saatchi to develop
a marketing philosophy that they call "Lovemarks." A philosophy based on human
emotions and what makes a person choose one product over another. Using the three
key concepts in Lovemarks, which can easily be applied to selling a home, will result in
faster sales.
Sellers should think like a professional marketer. They should provide the buyer an
exciting experience when touring their home. Companies, such as, Lexus, Hyatt, Pottery
Barn, Pier 1, Restoration Hardware, William Sonoma, Hilton, Abercrombie & Fitch,
Nordstrom, NIKE, Olive Garden, Guess?, DKNY, J. Crew, Saks fifth avenue.. Harley
Davidson and many others use "Sex Appeal" as part of their marketing strategy.
The Trend that Drives Buyers Wild
It's the creating of unequaled emotional appeal through the use of Sexy
Staging techniques. Techniques that stimulate a buyers imagination and
desires through adding sex appeal to a home. The real estate industry is just
in the infancy of using a combination of sight, sound, touch and scent to
stimulate buyers emotionally.
It's the creating of unequaled emotional appeal through the use of Sexy
Staging techniques. Techniques that stimulate a buyers imagination and
desires through adding sex appeal to a home. The real estate industry is just
in the infancy of using a combination of sight, sound, touch and scent to
stimulate buyers emotionally.
You have 8 to 15 minutes
Buyers will be in your home an average of 8 to 15 minutes. That is how much time you
have to interest the buyer and make a lasting first impression. You won't get a second
chance if the home doesn't excite and interest the buyers. Research shows that you must
reach the emotional side of the brain in this short window of time. 90 to 95% of sellers fail
to do this. Agents and sellers are still marketing to the rational side of the brain, and
loosing sales because of this.
As a seller you must make a buyers visit memorable, exciting, and intriguing - if you want
the buyers to come back. If not, they're lost forever. Learn what you can do to create an
atmosphere that entices all 5 senses. That will stimulate the imagination and make your
home stand out against the competition.
Buyers will be in your home an average of 8 to 15 minutes. That is how much time you
have to interest the buyer and make a lasting first impression. You won't get a second
chance if the home doesn't excite and interest the buyers. Research shows that you must
reach the emotional side of the brain in this short window of time. 90 to 95% of sellers fail
to do this. Agents and sellers are still marketing to the rational side of the brain, and
loosing sales because of this.
As a seller you must make a buyers visit memorable, exciting, and intriguing - if you want
the buyers to come back. If not, they're lost forever. Learn what you can do to create an
atmosphere that entices all 5 senses. That will stimulate the imagination and make your
home stand out against the competition.
| LOVE AFFAIR Having a LOVE AFFAIR is very serious. If a buyer does not fall in LOVE with your home, it will linger on the market and you will need to have a very low price to sell it in todays market. Serious sellers are creating LOVE AFFAIRS with buyers, using Sexy Staging techniques, by creating cozy, warm and romantic homes that excites buyers. They stimulate a buyers imagination and desires. |
In todays market, sellers can have a tremendous influence upon how fast their home sells. Now, lowering the price is
not their only option. With no or a little money, a seller can stage and ad sex appeal to their home in a matter of days.
Totally changing how buyers emotionally feel about their home.
not their only option. With no or a little money, a seller can stage and ad sex appeal to their home in a matter of days.
Totally changing how buyers emotionally feel about their home.
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