| Features verses Benefits |
Sellers must sell the "benefits" !
Research clearly shows that the degree of influence of the emotional part of the decision
making process is much stronger than the rational part. Selling the benefits of a home is
done by properly staging the home so as to create emotional appeal.
Research clearly shows that the degree of influence of the emotional part of the decision
making process is much stronger than the rational part. Selling the benefits of a home is
done by properly staging the home so as to create emotional appeal.
- Home staging helps the buyer imagine the benefits if living in your home
- Sex Staging not only excites a buyer emotional, but it creates DESIRE
| Love, Romance, Mystery "Creates Desire" |
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I look back at a time when my daughter was dating a guy that was totally wrong for her. I
tactfully pointed out why the guy was a "bum" and that she should choose someone else. I tried
to talk "common sense" to her and appeal to her rational thinking process. What a mistake. For
her, the emotional side of the brain over-ruled the rational side hands down. In real life, this is
true 95% of the time.
Research and my personal experience shows time after time, that it's the emotional side of the
brain that rules; that makes the final decision. Good or bad.
tactfully pointed out why the guy was a "bum" and that she should choose someone else. I tried
to talk "common sense" to her and appeal to her rational thinking process. What a mistake. For
her, the emotional side of the brain over-ruled the rational side hands down. In real life, this is
true 95% of the time.
Research and my personal experience shows time after time, that it's the emotional side of the
brain that rules; that makes the final decision. Good or bad.
The final decision - will it be made by the rational side of the brain?
Car Manufactures
The auto industry, retail stores and perfume manufactures are but a few
who exploit sex appeal to sell their products. They don't tell you the facts
about their product, you get that in the owners manual. They show you the
benefits, they appeal to your emotions of Love, Sex and Desire. They
market to your emotions. Home sellers are beginning to do the same thing,
sometimes without realizing it. For example having a bottle of wine and a
couple of wine glasses sitting next to the fireplace - insinuating a romantic
evening by the fireplace.
The auto industry, retail stores and perfume manufactures are but a few
who exploit sex appeal to sell their products. They don't tell you the facts
about their product, you get that in the owners manual. They show you the
benefits, they appeal to your emotions of Love, Sex and Desire. They
market to your emotions. Home sellers are beginning to do the same thing,
sometimes without realizing it. For example having a bottle of wine and a
couple of wine glasses sitting next to the fireplace - insinuating a romantic
evening by the fireplace.
In the end, it is the emotional portion of the brain
that makes the final decision.
When you really get down to it, the emotional portion of the mind will nearly always over ride the rational. If you want
to get good offers and fast, the secret is to have a home that excites a buyer, that tuns the buyer on emotional. The
bottom line is that Sexy Staging creates emotion; emotion creates Desires and this creates offers. SOLD
that makes the final decision.
When you really get down to it, the emotional portion of the mind will nearly always over ride the rational. If you want
to get good offers and fast, the secret is to have a home that excites a buyer, that tuns the buyer on emotional. The
bottom line is that Sexy Staging creates emotion; emotion creates Desires and this creates offers. SOLD
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