| Desire |
Sexy Staging is About Desire
Desire comes from emotions. Once you have created
an emotional appeal, then desire will follow.
Professional marketers strive to create emotional
appeal for their products, for they know it results in
desire.
Once a person, a consumer or a buyer has desire, he
will take action. The action may be buying a product
or service. In a home sellers case it will be the buyer
making an offer.
Desire comes from emotions. Once you have created
an emotional appeal, then desire will follow.
Professional marketers strive to create emotional
appeal for their products, for they know it results in
desire.
Once a person, a consumer or a buyer has desire, he
will take action. The action may be buying a product
or service. In a home sellers case it will be the buyer
making an offer.
Tap into a Dream
Buyers may forget some of the things they saw in your home. They
may forget what color the rooms were or the type of flooring, but
they will never forget how they felt about your home. When you tap
into a buyers dream and emotions, you have hit pay dirt.
Stimulate a buyers imagination and you will have taped into their
dreams. Scientist and research teaches how to do this. We do it
through arousing a buyers 5 senses and creating an atmosphere
where buyers imagine living their dreams.
Buyers may forget some of the things they saw in your home. They
may forget what color the rooms were or the type of flooring, but
they will never forget how they felt about your home. When you tap
into a buyers dream and emotions, you have hit pay dirt.
Stimulate a buyers imagination and you will have taped into their
dreams. Scientist and research teaches how to do this. We do it
through arousing a buyers 5 senses and creating an atmosphere
where buyers imagine living their dreams.
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Word of Caution
A home may be spotlessly clean, be in great repair,
tidy and have no clutter, yet lack emotional appeal.
When a home is dull and mundane, it will lack
emotional appeal.
Sellers often overlook the lack of emotional appeal
because they have done so much work to get their
home ready for sale. In their mind the home is in
perfect condition.
A home may be spotlessly clean, be in great repair,
tidy and have no clutter, yet lack emotional appeal.
When a home is dull and mundane, it will lack
emotional appeal.
Sellers often overlook the lack of emotional appeal
because they have done so much work to get their
home ready for sale. In their mind the home is in
perfect condition.
Einstein
He once said "that imagination is more important than knowledge." In
home selling "imagination is more important than knowledge" as well.
That is why Sexy Staging is so important, for if you appeal to the
imagination, then the features become less important. Now you are
marketing based on benefits verses features.
This is what Saatchi and Saatchi in "Lovemarks" and most of the
other major marketing firms of the world do, they market the benefits
through appealing to your emotions. Sex appeal, romance, and Love
is the center piece of many of their marketing campaigns.
He once said "that imagination is more important than knowledge." In
home selling "imagination is more important than knowledge" as well.
That is why Sexy Staging is so important, for if you appeal to the
imagination, then the features become less important. Now you are
marketing based on benefits verses features.
This is what Saatchi and Saatchi in "Lovemarks" and most of the
other major marketing firms of the world do, they market the benefits
through appealing to your emotions. Sex appeal, romance, and Love
is the center piece of many of their marketing campaigns.
