| The Brain |
Brain Research
Research clearly shows that the degree of influence of the emotional part of the
decision making process is much stronger than the rational part. In the end, it is
the emotional portion of the brain that makes the final decision.
When you really get down to it, the emotional portion of the mind will over ride the
rational side of the brain 95% of the time. Thus, if your home doesn’t have every
requirement first laid out by a potential buyer, but has emotional appeal; the
emotional appeal side will win out. Buyers will want your house, even though it
doesn't have everything that they originally listed on their list of
requirements of the home they are looking for.
Neurologist, Donald Calne, in his book "Within Reason" explains why emotions
are so important when it comes to a buyers decision.
“The essential difference between emotion and reason is that
emotion leads to actions while reason leads to conclusions.”
Research clearly shows that the degree of influence of the emotional part of the
decision making process is much stronger than the rational part. In the end, it is
the emotional portion of the brain that makes the final decision.
When you really get down to it, the emotional portion of the mind will over ride the
rational side of the brain 95% of the time. Thus, if your home doesn’t have every
requirement first laid out by a potential buyer, but has emotional appeal; the
emotional appeal side will win out. Buyers will want your house, even though it
doesn't have everything that they originally listed on their list of
requirements of the home they are looking for.
Neurologist, Donald Calne, in his book "Within Reason" explains why emotions
are so important when it comes to a buyers decision.
“The essential difference between emotion and reason is that
emotion leads to actions while reason leads to conclusions.”
| Love Makes the World Go Around homes with Love stimulate the magic words "I just love this house" |
